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In stage 4, why is it critical that all remaining campaigns be delivered on time?

  1. To provide the project board with confidence in business case viability

  2. To avoid overrunning the project budget

  3. To fulfill contractual obligations with stakeholders

  4. To prevent delays in product launches

The correct answer is: To provide the project board with confidence in business case viability

The importance of delivering all remaining campaigns on time in stage 4 is closely tied to the need to provide the project board with confidence in the viability of the business case. Timely delivery is paramount in demonstrating that the project is progressing according to plan and can deliver the anticipated benefits. When the project board observes that all elements are being executed as scheduled, it reassures them that the project can meet its objectives and that the projected return on investment is still achievable. A well-managed schedule indicates that the project's risks are being effectively managed and that quality expectations are being met. Fulfilling this timely delivery reinforces the notion that the business case remains sound, as the project is more likely to deliver the expected outcomes without significant delays or additional costs that could jeopardize its viability. This is crucial in maintaining stakeholder support and ensuring that resources remain allocated, as the project board's confidence can directly impact the success of ongoing initiatives.